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Guy Nixon, Founder & CEO – Development

Guy founded the business in 1998 having identified a gap in the market for quality accommodation for business travellers. He is passionate about designing properties that lead the market in terms of design, comfort, sustainability and yield efficiency.

Guy’s focus is the growth Go Native’s institutional investor base with a view to building the presence of the business in every major town and city in the UK.

Shaun Prime, CEO – Operating Business

Shaun leads the day to day operating business including operations, service delivery  and revenue management, sales and marketing and estate management. He also works closely with development design teams bringing a deep understanding of operational efficiency and scheme optimising to the design process. Prior to joining Go Native, Shaun was Operations and Sales Director at Unite Group PLC, at a time when the student sector was experiencing explosive growth. He is well placed to ensure that Go Native is a leading partner for investors in the rapidly growing BTR sector.

image of a property consultant
image of a property consultant

Shaun Prime, CEO – Operating Business

Shaun leads the day to day operating business including operations, service delivery  and revenue management, sales and marketing and estate management. He also works closely with development design teams bringing a deep understanding of operational efficiency and scheme optimising to the design process. Prior to joining Go Native, Shaun was Operations and Sales Director at Unite Group PLC, at a time when the student sector was experiencing explosive growth. He is well placed to ensure that Go Native is a leading partner for investors in the rapidly growing BTR sector.

Will Westbrook, Chairman

Will Westbrook is Chairman of Go Native and a Managing Director in the Ares Real Estate Group, where he focuses on European real estate equity. Prior to joining Ares in 2013, Will was a Director at AREA Property Partners, where he focused on origination and execution of investments. Will holds an M.A. from Edinburgh University in Politics and an M.A. from City University, London, in Property and Law.

Amanda Metcalfe, Director of Marketing and Customer Experience

Amanda is responsible for the Go Native brand during this exciting phase in the company’s growth and is focused on delivering a world-class customer experience across the portfolio. She brings a wealth of experience having held senior marketing positions at leading brands such as ebay and Morrisons.

Amanda will use this experience to position Go Native at the forefront of digital marketing innovation within the sector. Central to this approach will be to deliver content that resonates with Go Native’s digital-native customers in an engaging way.

As well as overseeing all digital-led communications, Amanda is responsible for forging brand partnerships and securing products and services in relation to the guest experience. This will form a key part in creating highly desirable living spaces that have everything on hand to ensure a pleasurable and memorable stay.

image of a property consultant
image of a property consultant

Amanda Metcalfe, Director of Marketing and Customer Experience

Amanda is responsible for the Go Native brand during this exciting phase in the company’s growth and is focused on delivering a world-class customer experience across the portfolio. She brings a wealth of experience having held senior marketing positions at leading brands such as ebay and Morrisons.

Amanda will use this experience to position Go Native at the forefront of digital marketing innovation within the sector. Central to this approach will be to deliver content that resonates with Go Native’s digital-native customers in an engaging way.

As well as overseeing all digital-led communications, Amanda is responsible for forging brand partnerships and securing products and services in relation to the guest experience. This will form a key part in creating highly desirable living spaces that have everything on hand to ensure a pleasurable and memorable stay.

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Archie Hunter, Portfolio Development Director

With a strong background in the hospitality sector, Archie is responsible for expanding Go Native’s investor-backed business, by proving the efficacy of the firm’s service-led approach to asset management. He is focused on building relationships with key institutional and private equity investment partners including Grosvenor, Aberdeen Asset Management, CBRE Global Investors, JLL and Kennedy Wilson.

Archie believes that PRS is poised to become the next major institutional asset class and is developing an approach which will set Go Native apart from the competition. This includes detailed modelling and research into the key drivers for each Go Native site as a way of delivering maximum return on investment.

Archie is a passionate advocate for high quality, future-fit and sustainable developments which makes him an ideal spokesperson for Go Native’s pioneering design and green credentials.

Sonam Kohli, Senior Portfolio Development Analyst

Sonam has been with Go Native for 2 years and heads up research and modelling at Go Native, responsible for all target demographic and competitor analysis to underwrite appraisals and build business cases for all Aparthotels and Build to Rent. Her focus is to collaborate closely with stakeholders to unlock the full potential and maximise the value of all potential developments.

Prior to Go Native Sonam was a management consultant at Deloitte working across private and public sector clients writing business plans and strategies to support organisational transformation.

Sonam has a BA and honorary MA  in Economics from Magdalene College Cambridge and is currently studying for her MSc in Real Estate and working towards the accreditation with the Royal Institute of Chartered Surveyors.

image of a property consultant
image of a property consultant

Sonam Kohli, Senior Portfolio Development Analyst

Sonam has been with Go Native for 2 years and heads up research and modelling at Go Native, responsible for all target demographic and competitor analysis to underwrite appraisals and build business cases for all Aparthotels and Build to Rent. Her focus is to collaborate closely with stakeholders to unlock the full potential and maximise the value of all potential developments.

Prior to Go Native Sonam was a management consultant at Deloitte working across private and public sector clients writing business plans and strategies to support organisational transformation.

Sonam has a BA and honorary MA  in Economics from Magdalene College Cambridge and is currently studying for her MSc in Real Estate and working towards the accreditation with the Royal Institute of Chartered Surveyors.

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Ellie Hill, Portfolio Development Analyst

Ellie Hill joined Go Native in October 2016 as a Portfolio Development Analyst. She is responsible for providing financial modelling, demographic and market research, asset management and investment management support to our institutional and private equity investors.

Prior to joining Go Native, Ellie was a management consultant at Accenture in their Capital Markets practice, where she held a number of project management and business analyst positions.

Ellie has a BSc in Biochemistry with Management from Imperial College London.

Lindsay Whitehead, Operations Director

Lindsay joined the Go Native team in September 2014 and is responsible for the seamless operation of all Go Native properties across London including guest experience, team development, cost centre accountability and facilities management.  Focussing on the continuous review and improvement of the guest experience we offer, driving consistent operational standards and procedures to improve guest service and experience.

With over 20 years of experience within  the hospitality industry managing teams of up to 100 across a wide range of properties.

Previous roles include Senior Operations Manager, LEGOLAND Hotel Windsor and General Manager, Crowne Plaza Reading and Millennium Copthorne Hotels.

image of a property manager
image of a property manager

Lindsay Whitehead, Operations Director

Lindsay joined the Go Native team in September 2014 and is responsible for the seamless operation of all Go Native properties across London including guest experience, team development, cost centre accountability and facilities management.  Focussing on the continuous review and improvement of the guest experience we offer, driving consistent operational standards and procedures to improve guest service and experience.

With over 20 years of experience within  the hospitality industry managing teams of up to 100 across a wide range of properties.

Previous roles include Senior Operations Manager, LEGOLAND Hotel Windsor and General Manager, Crowne Plaza Reading and Millennium Copthorne Hotels.

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Enrique Vallano, Estates and Compliance Director

Enrique has been with Go Native for nearly 3 years and leads our property management across all our portfolio, negotiating services, managing procurement, leading a team of 10 engineers who constantly manage performance across our KPIs and ensure all health and safety and sustainability policies are consistently applied.

Prior to Go Native Enrique has held senior position in real estate including MD at BNP Paribas leading their property management division and was also head of property for Vodafone.

He has a BSC in Geological Engineering, an MBA and is also a Chartered Surveyor.

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